Confusion is a billable hour.
The marketing industry profits if you feel helpless inside your own ads account.
I’m here to kill the mystery.
I provide the answers,
so you know if your ads are making money.
I provide a look at the ads you already paid for.
I show you the losses, the false wins, and the hidden risks so you understand the ads better.
Think of this as a second opinion so your paid ads work.
And remember: Ads that work make money. Ads that don’t lose it.
The Traditional Model
The Incentive: To justify next month's invoice.
The System: Complex by design (so you can’t touch the ads or understand them)
The Promise: Perpetual dependency
How I Am Different
The Incentive: To make myself obsolete.
The System: Transparent by design (so you can understand whats working or not working).
The Promise: To show you exactly what is going on so you can profit from your own ads.
Proven Results
Real results from clients who came to me for a second opinion
The Problem: Ad spend: $2K/month ads on "sick patients" instead of "doctors."
The Fix: I used "Never Use These Words" to filter poor intent and trained the admin to manage it.
The Outcome: Lead quality hit 100%. They ran ads independently, saving $24k/year, and now this business manages the paid ads account in 15 minutes a week.
The Agency “Exit”
The industrial “Imposible”
Client: Heavy Equipment Manufacturer
The Problem: They had 8 sales territories and 12 industry applications. They tried to consolidate everything into one generic ad campaign, breaking their sales data.
The Fix: I rejected the playbook. I built a custom 96-campaign architecture wrapped in a Portfolio Bid Strategy. This satisfied the algorithm and the sales team.
The Outcome: The system has run untouched for 2 years, generating millions in pipeline with zero monthly maintenance fees.
The “Agency Trainer”
The Problem: Their new staff knew how to click buttons, in ad platforms but didn't understand business strategy, causing clients to leave.
The Fix: The agency hired me to train their team. I taught them the "Consultant Mindset" moving from "reporting on clicks" to "reporting on profit and strategy."
The Outcome: The agencies you pay to manage are paying me to teach them to level up on strategy.
When agencies get stuck on complex accounts, they call me.
I am Sarah
I’m just here to take a look.
Most business owners I talk to are in the same boat:
They’ve been burned by the marketing industry, or they’re tired of "hoping" the ads are working as they should.
They’re spending money on ads, but they aren't feeling confident or safe running ads.
My solution: I don’t want to take over your account or send you a report you’ll never read.
I provide simple explanations about how ads work.
I hop into your ad account, see what’s happening, and tell you the truth.
I find the money loss, I point out the "false wins," and I make sure your ads are actually putting money back in your pocket.
Think of me as a second pair of eyes to make sure you’re ads are good.
Your Gut 100% Is Right
You have a lingering feeling that your paid ad budget isn’t working hard enough.
It’s not a feeling. It’s the truth.
Traditional “ad management” is about taking the wheel. That is how you lose business knowledge and money.
It is also why you feel confused.
I am not here to take over management.
I am here to look at the ads you have, fix them, and put money in your bank account.
How I do it: I look at the data you already paid for. I find the money loss. I translate the information so you understand.
You might already have a
“Paid Search Consultant”
You are using an AI Chatbot like ChatGPT or Gemini
ChatGPT Google Ads Advice
Focus: Answering your prompt with outdated "Best Practices."
The Blind Spot: It cannot see your bank account or account settings.
Deliverable: Confident text and generic strategy that is often wrong.
Incentive: To sound correct (even if it's wrong).
Outcome: False confidence. You are guessing with real money. You lose twice: wasted spend now, plus the cost to fix the wreck later.
How I Humanize The AI Ads
Focus: Verification and explanation to stop the confusion and endless hamster wheel of AI answers
The Blind Spot: None, that is why I am here to help
Deliverable: A simple custom plan, so you stop letting the AI take you in circles.
Incentive: To simplify and explain everything as fast and clearly as possible.
Outcome: Less confusion, profitable ads, and a person you can easily reach out to when you are stuck.
ChatGPT isn't trying to confuse you.
The AI is doing exactly what it was programmed to do: predict the next word in a sentence.
AI is language model, not a Google Ads expert with 17 years of real world experience.
AI doesn't know your margins, and it certainly doesn't feel the pain of wasted ad spend.
AI is a great tool for getting started with ads.
The Process: How the ‘look’ at your ads works
Your path to understanding your paid ads
Stop Losing Money
You grant me temporary ‘read only’ access to your ad account.
No long contracts.
No "onboarding" delays.
I log in.
I look at the data.
Most importantly, I look at the settings the AI ignored.
Prove The Ads Work
I don't just read the ads.
I check the settings.
I verify the conversion tracking.
I calculate the exact "Money Loss Amount" (wasted spend).
I separate the "sound good sentences" from the "profitable ads."
I don't look at the art. I look at the math.
Fire The Consultant
This is the most important step.
I record a video walkthrough of your specific account.
I explain in plain English why it was broken, why it is losing money and how to drive paid ad success moving forward.
The engagement ends. You have a plan of action. You have clarity. You have no monthly bill.
Why You Should Listen to Sarah
You are hiring the Paid Ad expert that the agencies pay to train.
You are not hiring a guesser.
Your investment buys you direct access to the same human thinking used by industry leaders.
Proof of Authority
Industry Leader: I am the PSA Monthly Webinar Host & President for the Paid Search Association. (This means I literally help define and teach industry best practices.)
Trusted Educator: I am an invited National Speaker, presenting strategic direction at major conferences and corporate events.
Strategic Architect: I am invited to sit on advisory boards and leadership committees that shape the future of PPC platforms.
The Anti-Agency Authority: I expose the flaws in the agency retainer model which is a perspective few consultants can offer.
FAQs
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A: No. I refuse to charge you rent for your own data.
However, I do offer a specialized " 90 Day In-House" protocol. This is my most high-end service. I build the entire account structure from scratch, and I train you (or your team) how to drive it. I don't stay on the payroll. I build the machine, hand you the manual, and you take it in-house permanently.
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No. I don't touch the controls. During the audit, I am an observer. I look at the data, the settings, and the search terms. I don't make live changes.
However, if I find you are losing money (and most accounts are), fixing it isn't "risky." It is necessary maintenance. I give you the plan to fix the issues without crashing the entire account.
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You can. If your current agency is crushing it, do not fire them. But if you are reading this, you already have doubts.
Here is the truth: A confident agency welcomes an audit. It proves they are doing a good job. An insecure agency fears an audit. They get defensive.
I don't want to replace them. I just want to check their work. If the audit comes back clean, you sleep better. If it comes back dirty, you have a decision to make.
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You can. But it is risky. AI is a "Yes Man." It optimizes for grammar and confident text. It does not optimize for your bank account. It cannot see your negative keyword conflicts or your conversion settings. Use AI for ideas. Use me for the safety check.
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I tell you how to fix it. I don't believe in "black box" updates where you don't know what changed.
I provide a prioritized Action Plan and a video walkthrough. I point to the problem. I explain the solution. You execute the changes. This ensures you understand why the changes matter, and it keeps your costs low.
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A free audit is not an audit. It is a sales pitch. When an agency gives you a "free" review, their goal is not to fix your account. Their goal is to find enough scary data to sell you a monthly retainer. They are incentivized to exaggerate the problems.
I charge a flat fee because I work for you, not for a sales commission. I don't find problems to sell you a contract. I find problems to save you money. You are paying for the lack of bias.