Stop Renting Your Google Ads Success.
Build an Asset You Own.
Your complex business needs a strategic engine, not a vendor. I provide the clear thinking needed to fix lead quality, integrate Google Ads as a durable in-house asset, and transfer full control within 90 days.
Your gut is right
You have a lingering feeling that your ad budget isn’t working as hard as it should.
You suspect your current partner is prioritizing their “activity” over your “profit.” And you are tired of monthly reports that offer zero strategic insight on how to move the business forward.
Here’s what you don’t need:
You don’t need to become a Google Ads expert to fix this.
You don’t need a “manager” to simply hide the complexity.
You need an Architect to simplify your entire system, so your internal team can finally own it and profit from it.
Hi, I’m Sarah.
Most agencies want to keep you dependent. I want to make you independent.
I spent years at large agencies managing major brands. I saw the truth: the traditional retainer model incentivizes PowerPoints rather than profit. That model is fundamentally broken, especially for complex B2B companies.
I left the agency world to operate as a Partner, not a vendor.
My focus is complex Industrial & B2B accounts that generalist agencies struggle to grasp. I don't sell quick fixes; I sell clear, structural direction.
I build High-Intent Systems that:
Filter out the bad leads at the source.
Align precisely with your internal sales territories.
Are handed over to your team to fully own and scale.
The Process
Your Path to Independence
Stop paying for hours. Start paying for a finished asset. Here is how we get you in-house in 90 days.
The Build (weeks 1-4)
We strip the account down to the studs. I implement my "Negative Keyword Firewall" to block bad leads immediately. Then, I rebuild your campaign structure to match your sales territories and business logic, not the generic agency playbook.
The Proof (weeks 4-8)
We turn the machine on. I manage the spend daily to validate that the new structure is capturing High-Intent buyers (like the Doctor, not the Patient). We gather the data needed to prove the system is stable and profitable..
The Transfer (weeks 9-12)
I don't just hand you a login; I hand you a manual. I train your internal team (or admin) on my "15-Minute Weekly Check" protocol. You get the SOPs, the custom dashboards, and the confidence to run it yourself. Then, I fire myself.
Proven Results
Real outcomes from the 90-day In House Method
The Problem: They were paying an agency $2k/month to waste budget on "sick patients" instead of "doctors."
The Fix: I implemented a "Negative Keyword Firewall" to filter intent and trained their admin to manage it.
The Outcome: Lead quality hit 100%. They fired the agency, saving $24k/year, and now manage the account in 15 minutes a week.
The Agency “Exit”
The industrial “Imposible”
Client: Heavy Equipment Manufacturer
The Problem: They had 8 sales territories and 12 industry applications. Their agency tried to consolidate everything into one generic campaign, breaking their sales data.
The Fix: I rejected the agency playbook. I built a custom 96-campaign architecture wrapped in a Portfolio Bid Strategy. This satisfied the algorithm and the sales team.
The Outcome: The system has run untouched for 2 years, generating millions in pipeline with zero monthly maintenance fees.
The “Agency Trainer”
The Problem: Their junior agency staff knew how to click buttons but didn't understand business strategy, causing high client churn.
The Fix: They hired me to train their team. I taught them the "Consultant Mindset" moving from "reporting on clicks" to "reporting on profit."
The Outcome: They paid me to teach them what I know. If the agencies are hiring me to learn, why are you hiring them to guess?
Ways to Work Together
The Deep Dive Diagnostic
You have an existing account, but performance has stalled. You want a second set of eyes before you commit to a full rebuild.
What you get:
• A comprehensive recorded video analysis..
• A line-by-line audit of your wasted spend.
• A concrete plan to fix your architecture.
Note: The cost of this audit is credited toward the 90-Day Project if you upgrade).
The 90-Day In-House Transformation
Who it's for: B2B & Industrial companies ready to fire their agency and own their system.
What you get:
• Phase 1: Full Account Rebuild & Negative Keyword Firewall.
• Phase 2: Live Validation & Spending Proof.
• Phase 3: Team Training & Handover.
• Outcome: A system you own, costing $0/month in fees.
Industry Leadership & Speaking
FAQs
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Yes. I build "High-Intent Systems" designed to be low-maintenance. Once built, I train you (or an admin) to run it in just 30 minutes a week. You don't need to be a PPC expert; you just need to follow the playbook I give you.
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No. We use a "Parallel Build" method. I build the new architecture offline while your old ads keep running. We only flip the switch when the new system is verified and ready. You never lose visibility.
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Renting your success keeps you dependent. Agencies charge you effectively forever for "management." This program is for leaders who want to build an asset they own, aiming for $0/month in management fees forever.